3 Reasons You are Not Making the Money You Should as a Lighting Designer

“Why are my competitors killing it while I am just as good or better a lighting designer?” “Why is my revenue down when the economy is booming?” “Where are the people with REAL money to spend? Not these cheap so and so’s? Does this sound like you talking? If it does, this is what it sounds like to your friends, your family, and your business associates. “Waaaaaaaa!” Do you want some cheese with that whine?” Here are 3 things that may be holding you back from making the big bucks. You Marketing is Practically Non-Existent Quality makes a difference, and cheap marketing efforts just like cheap suits don’t look good on anyone. Cheesy flyers you make at home and stick in mail boxes will not showcase the branding message you want your company to be known for around town. Why would I expect someone who can’t design a decent ad in a magazine or a professional flyer to be able to design the lighting at my home. I’m not saying you have to learn graphic arts, but hire someone who has that skill and work with them to create a clean modern looking website optimized for key industry search terms,...

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