Why LED Lighting Designers Should Work with Manufacturer Reps

To own a successful LED lighting design business, you can’t just sit around waiting for potential clients to call you on the phone. You need to have several ways to bring business to the table. One great way to generate new leads is to get friendly with a few manufacturer representatives. Why would independent manufacturer reps need LED lighting designers and installers? Independent manufacturer reps have clients that are looking for you and will be seeking your expertise. They generally represent more than one company and can carry lots of products and lines. They want to sell those products. Without you, they have no business. They don’t sell directly to the consumer, that’s your job. Manufacturer reps have been around for decades. They can be a valuable extended sales force for your businesses and you don’t have to pay their salary and commission. The manufacturers take care of that. Companies that manufacture LED light fixtures and equipment need the reps to sell their products and the reps need you to attract the clients who will be the end user of those products. You are the value innovation they need to sell, design, and install lighting systems. When creating relationships with...

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