Why Should LED Lighting Designers Do a Night-Time Lighting Demo?

You’re a LED Lighting Designer and you get a call to meet some potential clients who either saw an advertisement, found you on a website, or were referred to you by another client. They’re interested in LED lighting for their lovely home, including their long driveway, their pool and deck, and their landscaping. SCORE! They called you so you’re in. The job is practically in the bag, right? All you need to do is send them some pictures of your work or tell them to look at your online portfolio on your website (you have a website, right?) Or better yet, give them the address of a couple of the homes you so expertly lit and tell them to do a nighttime drive-by and see the elegance and magnificence that is your work. Wrong! You may be the best Lighting Designer in your area, but chances are you are not the ONLY lighting designer in your area. LED Lighting Design is a growing field. It’s becoming more and more competitive and you may need to differentiate yourself from the guys that are offering cheaper, faster, better outdoor landscape lighting services. So how do you do that? By doing the Night-Time...

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